While looking around the interweb for inspiration in a logo design, I came across this awesome, Hipster Logo Design Guide infographic from Tim Delger. Tim pinned the proverbial handlebar mustache on the
Austinite hipster with this design. I am guilty of following all the steps in this poster at some point in past logo creations; its the nature of what is current in design.
So, since current trends lean towards this, what's a designer to do to break out of this movement? Well, just as I was searching around for inspiration, it is always good to look at other trends and examples of well-crafted logo designs. When I start discovery with a new client in logo design, I request that they look at not only what I have created, but what others are doing as well. Logopond and Logolounge are my favorite logo showcase sites and both have actual hardcopy books and other resources for sell to get your creative juices flowing. So, a good start...but becareful of a dangerous trend in all design- theft.
Emulation vs. Theft
"...There is nothing new under the sun." -Ecclesiastes 1:9. Very true in design, what I think is unique in my creation is actually sculpted (even subconsciously) by what I have seen, what I like, and what I aspire my designs to be. This influence is both good and bad, yin and yang. On the one hand, we are unique as individuals partly due to our influences. Those who create, reflect this. We are essesentially an amalgamation of our surrounding environments and influences...this is good thing. Rapheal was influenced by da Vinci, Thoreau was by Emerson, and Jack White by Jimmy Page.
On the other hand, this a a dangerous road in graphic design, leading to straight-up jackin' a design as your own. Theft is as prevalent in the design world as it is in downloading music and in plaguerism of writers. Emulation is a fine-line to walk, and often I stumble. However, I do pride Haptic on working with a client to use the examples as guidelines and inspiration. A good designer must put his best effort forward to make his mark unique and worthy to be called his own. I think the battle lies in placing those examples above a designers ability to trust his own skills and creativity. Often times, doubt sets in that our creation will be as grand as those showcased. Do not become envious, instead become inspired.
A great identity
A great identity is clear, and concise. Its actually simple in theory but difficult in execution. Every client is unique, so every identity should be as well. In discovery, find what is unique about that client and put forward that very attribute. What becomes difficult in the creation of conveying the right message is making it concise. Often times its not what is included in the design, but what is left out. I really like identities that incorporate the mark inside the logo as a part of the font. It is clever, smart, and usually keeps the indentity from becoming overly designed.
In thinking of your logo design or redesign, just know that as designers, we create based upon our influences as well as yours. Give us a call today or fill out our project planner and let's get to know each others inspirations.