WE ARE A PASSIONATE TEAM OF INDIVIDUALS, COHESIVELY JOINED TO DELIVER AMAZING RESULTS.

Simply put: We create beautiful and effective web environments and collateral, custom tailored to your needs.

The origin of hap·tic is from the Greek, haptesthai which means to touch. But the meaning goes much further than that. Haptics is a way of non-verbal communication, like a welcoming handshake, or a friendly hug. Haptic Design was birthed out of the idea that our work is all about the sense of touch. Our desire is to evoke a strong enough emotion to elicit a physical tie, a connection or touch to your project. After all, what is more powerful than touch? We are here to make the digital meet up with the senses.

So, we are more than just designers, coders, and marketers. Come see for yourself. We invite you to view our results and get to know our style, creativity and (most of all) our personalities. You will see- we are an awesome and friendly bunch that you can take home and introduce to your mother.


WHAT WE HAVE CREATED.

Web Design
  • Outlaw Realty
    OUTLAW REALTY CUSTOM WEB ENVIRONMENT, RESPONSIVE WEB DESIGN, AND INTEGRATED 3RD-PARTY IDX MLS SYSTEM. VIEW DETAILS >>
    Bastrop Brewhouse
    BASTROP BREWHOUSE CUSTOM WEB ENVIRONMENT, MOBILE SITE, SMS TEXTING APP, AND OUR CMS, EASYEDIT. VIEW DETAILS >>
    RVICS
    RVICS CUSTOM WEB ENVIRONMENT, RESPONSIVE WEB DESIGN, AND CUSTOM INTERACTIVE MAP INTEGRATION. VIEW DETAILS >>
    LiveAir Networks
    LIVEAIR NETWORKS DUAL WEB ENVIRONMENTS, RESPONSIVE WEB DESIGN, AND OUR CMS, EASYEDIT. VIEW DETAILS >>
    Trinity Hughes
    TRINITY HUGHES CUSTOM WEB ENVIRONMENT, CUSTOM PROJECT PORTFOLIO, AND OUR CMS, EASYEDIT. VIEW DETAILS >>
    Barns and Buildings
    BARNS AND BUILDINGS CUSTOM WEB ENVIRONMENT, UNIQUE GALLERY INTEGRATION, AND OUR CMS, EASYEDIT. VIEW DETAILS >>
Graphic Design
 

WHO WE ARE.

Really, we are just a ragamuffin team of misfits that work together, sharing our creativity, abilities, and desires.

We are a full-service design and marketing firm with a creative proficiency of web environments, graphic design, and marketing strategies that are crafted out of years of doing it right (and sometimes wrong). Our approach is simple. We don't always have the right answers, but we will partner with you to find out what they are.

You invest in us to make a connection beyond the digital, so we are devoted and looking for a mutual relationship that is cultivated through genuine excitement in our success together.

Haptic Design is a firm that is dedicated to listening to our client's needs so we can tell their story through the visual.

The most important part of our firm's dynamic is listening to our client's needs. That's where we begin. From there it is a matter of developing, shaping and guiding those needs to a well executed and aesthetically pleasing product. Our creations are a reflection of who our clients are.

We are who we are because we love what we do; It's our passion and our calling. Now, that's not to say that its not real work. We take what we do very seriously, but recognize that in all things passion, fun and enjoyment are key components.

 
THE OCD DESIGNER; LOVES BEER. see full bio Christopher Walker graphic designer
Christopher spends his time @ work... Christopher

A purveyor of fine wines and compliments, Christopher has many leather bound books, and his house smells of rich mahogany. He prefers to spend his days designing and his nights not alone watching Netflix. When he is not out hiking the Austin Greenbelt, windsurfing on the river, or instructing a modern dance class (he can teach you how to Dougie), you can find him volunteering his time to increase his Star Wars knowledge with his son, Caleb...because that's the primary way to communicate with a 9yr old.

A self-taught graphic designer, his God-given creativity in design is trumped only by his ability to over-analyze every episode of Battlestar Galactica (the new one, of course), So say we all. His design style and technique has grown over the years, but so has his OCD and his inability to hold back tears when he is inspired by an image on Instagram. He secretly wishes he could sing like Justin Timberlake, or at least carry a tune when he sings in the shower. Part adventurer, part philosopher, and wholly a hopeless romantic, he sports a beard made of pure awesomeness that is groomed with concentrated unicorn tears.

Current obsessions are: The bands Lorde, Purity Ring and Alt J, anything made with bacon, and Emma Stone.

 

WHAT WE DO.

Our methodology is dynamic, but at its core: We are driven by our desire of getting to know our clients, understanding their challenges, and providing a solution that is well rounded in beauty and functionality.

We love to see the beauty in and through the chaos, see the wild idea take form as we shape and mold the concept into a cohesive solution. It's a growing organic process not unlike raising a child; it takes patience and the ability to learn as you grow. You see, it's one thing to throw around buzz words such as innovative, comprehensive and strategic, but its entirely much more difficult to prove it. We provide a process to do just that- the collaboration of minds; a vulcan mind meld of creativity that achieves lasting results and communicates your message.

Figure I:
Our Project Theory
Figure 1 Figure III:
Our Proficiencies
Figure 3
Figure II:
Our Process
I. DISCOVERY - LET'S GET TO KNOW EACH OTHER.

It all starts with your vision. We listen to your needs, ask the all important questions, and find out what you and your company are all about for the project. Exploring not only your needs, expectations, challenges, and desired conveyed message, but also discovering your unique style and personality so that it will shine through in the creation.

II. CONCEPT - DEFINING AND SHAPING THE IDEA.

Once we have all the desired pieces, it's time to put the puzzle together. We work with you to conceptualize a solution that utilizes our knowledge and expertise. We are your designers, hired to bring life to your idea. Sketches and wireframes are provided for approval, and often times, we will present you with multiple options that give you a real variety in the creation.

III. DESIGN - THE CREATION OF BEAUTY.

Our creativity lies primarily in the design process. Over looking no detail, we design to achieve a work of art. Looking at all aspects, we tailor the concepts to a form-fitting design balanced with functionality and usability of the solution. This stage exemplifies the visual of telling your story. Drafts are provided for review, revisions, approval, and our guided recommendations.

IV. CREATE - GIVING FUNCTIONALITY TO BEAUTY.

With the approved designs, now the magic happens. For print, we finalize the deliverables and work with a printer on your behalf, whether yours or one of our many recommended local or online printers. For web, the code markup, development, and implementation begins. Using the latest in web standards of CSS and php, the code development is clean, concise, and custom.

V. LAUNCH - TESTED, APPROVED AND PROPERLY EXECUTED.

In a web solution, we beta-test, validate code, and enter in your content. We review all functionality and try and break it. Once we have successfully and thoroughly tested the web solution, it's time to launch and see your dream become a reality. Marketing the new product is essential, and we work with you for a recommended solution.

VI. GROW - CULTIVATING CONTINUED CONNECTION.

Now that we have successfully launched your new product, whether a web environment or identity or print solution, we know that rarely is the vision complete. We again partner with you to grow your message. Building lasting relationships with our clients is a core principal of Haptic Design and our ongoing mission.

VII. CELEBRATE - GRAB THE BUBBLY, A TOAST TO SUCCESS.

That's right, we want you to be proud of what we have accomplished together. We hope we have exceeded your expectations and inspired you in your endeavors. So let us know, let the world know- that a partnership with Haptic is an investment in your success measured not just in monetary means, but in building that touch, that connection with those who experience it.

  • DISCOVERY
  • CONCEPT
  • DESIGN
  • CREATE
  • LAUNCH
  • GROW
  • CELEBRATE
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Wanna work with us? Lets create something beautiful together.

If you've got an idea, get started with our project planner.

PROJECT PLANNER line
 

WHAT'S HAPPENING.

SATURDAY 09.21.13

Logo creation, identity theft and the act of emulation

Uniqueness in logo design and the ability to create a good mark.

Logo creation identity theft and the act of emulation

While looking around the interweb for inspiration in a logo design, I came across this awesome, Hipster Logo Design Guide infographic from Tim Delger. Tim pinned the proverbial handlebar mustache on the Austinite hipster with this design.  I am guilty of following all the steps in this poster at some point in past logo creations; its the nature of what is current in design.


So, since current trends lean towards this, what's a designer to do to break out of this movement? Well, just as I was searching around for inspiration, it is always good to look at other trends and examples of well-crafted logo designs. When I start discovery with a new client in logo design, I request that they look at not only what I have created, but what others are doing as well. Logopond and Logolounge are my favorite logo showcase sites and both have actual hardcopy books and other resources for sell to get your creative juices flowing. So, a good start...but becareful of a dangerous trend in all design- theft.

Emulation vs. Theft

"...There is nothing new under the sun."  -Ecclesiastes 1:9. Very true in design, what I think is unique in my creation is actually sculpted (even subconsciously) by what I have seen, what I like, and what I aspire my designs to be. This influence is both good and bad, yin and yang. On the one hand, we are unique as individuals partly due to our influences. Those who create, reflect this. We are essesentially an amalgamation of our surrounding environments and influences...this is good thing. Rapheal was influenced by da Vinci, Thoreau was by Emerson, and Jack White by Jimmy Page.

On the other hand, this a a dangerous road in graphic design, leading to straight-up jackin' a design as your own. Theft is as prevalent in the design world as it is in downloading music and in plaguerism of writers. Emulation is a fine-line to walk, and often I stumble. However, I do pride Haptic on working with a client to use the examples as guidelines and inspiration. A good designer must put his best effort forward to make his mark unique and worthy to be called his own. I think the battle lies in placing those examples above a designers ability to trust his own skills and creativity. Often times, doubt sets in that our creation will be as grand as those showcased. Do not become envious, instead become inspired.

A great identity

A great identity is clear, and concise. Its actually simple in theory but difficult in execution. Every client is unique, so every identity should be as well. In discovery, find what is unique about that client and put forward that very attribute. What becomes difficult in the creation of conveying the right message is making it concise. Often times its not what is included in the design, but what is left out. I really like identities that incorporate the mark inside the logo as a part of the font. It is clever, smart, and usually keeps the indentity from becoming overly designed.

In thinking of your logo design or redesign, just know that as designers, we create based upon our influences as well as yours. Give us a call today or fill out our project planner and let's get to know each others inspirations.

SHARE THIS PEARL OF WISDOM:
COMMENTS: 1
comment Marco Zarate Sat Sep 21st 2013 2 topics you mention ... influence from other designs, and emulation vs. theft ... can be a struggle for us clients, too.

One of my struggles when hiring for design work is seeing a design or logo I like, and wanting something "just like it", down to the pixel. Any change I tend to shy away from at first. Then I realize it has to be different, otherwise what I'm really asking for is copied design.

Fortunately I've worked with great designers that have been able to bust through that stubbornness. And by creating something similar, but unique, they've always been able to create great designs that I've been happy with.
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