WE ARE A PASSIONATE TEAM OF INDIVIDUALS, COHESIVELY JOINED TO DELIVER AMAZING RESULTS.

Simply put: We create beautiful and effective web environments and collateral, custom tailored to your needs.

The origin of hap·tic is from the Greek, haptesthai which means to touch. But the meaning goes much further than that. Haptics is a way of non-verbal communication, like a welcoming handshake, or a friendly hug. Haptic Design was birthed out of the idea that our work is all about the sense of touch. Our desire is to evoke a strong enough emotion to elicit a physical tie, a connection or touch to your project. After all, what is more powerful than touch? We are here to make the digital meet up with the senses.

So, we are more than just designers, coders, and marketers. Come see for yourself. We invite you to view our results and get to know our style, creativity and (most of all) our personalities. You will see- we are an awesome and friendly bunch that you can take home and introduce to your mother.


WHAT WE HAVE CREATED.

Web Design
  • Outlaw Realty
    OUTLAW REALTY CUSTOM WEB ENVIRONMENT, RESPONSIVE WEB DESIGN, AND INTEGRATED 3RD-PARTY IDX MLS SYSTEM. VIEW DETAILS >>
    Bastrop Brewhouse
    BASTROP BREWHOUSE CUSTOM WEB ENVIRONMENT, MOBILE SITE, SMS TEXTING APP, AND OUR CMS, EASYEDIT. VIEW DETAILS >>
    RVICS
    RVICS CUSTOM WEB ENVIRONMENT, RESPONSIVE WEB DESIGN, AND CUSTOM INTERACTIVE MAP INTEGRATION. VIEW DETAILS >>
    LiveAir Networks
    LIVEAIR NETWORKS DUAL WEB ENVIRONMENTS, RESPONSIVE WEB DESIGN, AND OUR CMS, EASYEDIT. VIEW DETAILS >>
    Trinity Hughes
    TRINITY HUGHES CUSTOM WEB ENVIRONMENT, CUSTOM PROJECT PORTFOLIO, AND OUR CMS, EASYEDIT. VIEW DETAILS >>
    Barns and Buildings
    BARNS AND BUILDINGS CUSTOM WEB ENVIRONMENT, UNIQUE GALLERY INTEGRATION, AND OUR CMS, EASYEDIT. VIEW DETAILS >>
Graphic Design
 

WHO WE ARE.

Really, we are just a ragamuffin team of misfits that work together, sharing our creativity, abilities, and desires.

We are a full-service design and marketing firm with a creative proficiency of web environments, graphic design, and marketing strategies that are crafted out of years of doing it right (and sometimes wrong). Our approach is simple. We don't always have the right answers, but we will partner with you to find out what they are.

You invest in us to make a connection beyond the digital, so we are devoted and looking for a mutual relationship that is cultivated through genuine excitement in our success together.

Haptic Design is a firm that is dedicated to listening to our client's needs so we can tell their story through the visual.

The most important part of our firm's dynamic is listening to our client's needs. That's where we begin. From there it is a matter of developing, shaping and guiding those needs to a well executed and aesthetically pleasing product. Our creations are a reflection of who our clients are.

We are who we are because we love what we do; It's our passion and our calling. Now, that's not to say that its not real work. We take what we do very seriously, but recognize that in all things passion, fun and enjoyment are key components.

 
THE OCD DESIGNER; LOVES BEER. see full bio Christopher Walker graphic designer
Christopher spends his time @ work... Christopher

A purveyor of fine wines and compliments, Christopher has many leather bound books, and his house smells of rich mahogany. He prefers to spend his days designing and his nights not alone watching Netflix. When he is not out hiking the Austin Greenbelt, windsurfing on the river, or instructing a modern dance class (he can teach you how to Dougie), you can find him volunteering his time to increase his Star Wars knowledge with his son, Caleb...because that's the primary way to communicate with a 9yr old.

A self-taught graphic designer, his God-given creativity in design is trumped only by his ability to over-analyze every episode of Battlestar Galactica (the new one, of course), So say we all. His design style and technique has grown over the years, but so has his OCD and his inability to hold back tears when he is inspired by an image on Instagram. He secretly wishes he could sing like Justin Timberlake, or at least carry a tune when he sings in the shower. Part adventurer, part philosopher, and wholly a hopeless romantic, he sports a beard made of pure awesomeness that is groomed with concentrated unicorn tears.

Current obsessions are: The bands Lorde, Purity Ring and Alt J, anything made with bacon, and Emma Stone.

 

WHAT WE DO.

Our methodology is dynamic, but at its core: We are driven by our desire of getting to know our clients, understanding their challenges, and providing a solution that is well rounded in beauty and functionality.

We love to see the beauty in and through the chaos, see the wild idea take form as we shape and mold the concept into a cohesive solution. It's a growing organic process not unlike raising a child; it takes patience and the ability to learn as you grow. You see, it's one thing to throw around buzz words such as innovative, comprehensive and strategic, but its entirely much more difficult to prove it. We provide a process to do just that- the collaboration of minds; a vulcan mind meld of creativity that achieves lasting results and communicates your message.

Figure I:
Our Project Theory
Figure 1 Figure III:
Our Proficiencies
Figure 3
Figure II:
Our Process
I. DISCOVERY - LET'S GET TO KNOW EACH OTHER.

It all starts with your vision. We listen to your needs, ask the all important questions, and find out what you and your company are all about for the project. Exploring not only your needs, expectations, challenges, and desired conveyed message, but also discovering your unique style and personality so that it will shine through in the creation.

II. CONCEPT - DEFINING AND SHAPING THE IDEA.

Once we have all the desired pieces, it's time to put the puzzle together. We work with you to conceptualize a solution that utilizes our knowledge and expertise. We are your designers, hired to bring life to your idea. Sketches and wireframes are provided for approval, and often times, we will present you with multiple options that give you a real variety in the creation.

III. DESIGN - THE CREATION OF BEAUTY.

Our creativity lies primarily in the design process. Over looking no detail, we design to achieve a work of art. Looking at all aspects, we tailor the concepts to a form-fitting design balanced with functionality and usability of the solution. This stage exemplifies the visual of telling your story. Drafts are provided for review, revisions, approval, and our guided recommendations.

IV. CREATE - GIVING FUNCTIONALITY TO BEAUTY.

With the approved designs, now the magic happens. For print, we finalize the deliverables and work with a printer on your behalf, whether yours or one of our many recommended local or online printers. For web, the code markup, development, and implementation begins. Using the latest in web standards of CSS and php, the code development is clean, concise, and custom.

V. LAUNCH - TESTED, APPROVED AND PROPERLY EXECUTED.

In a web solution, we beta-test, validate code, and enter in your content. We review all functionality and try and break it. Once we have successfully and thoroughly tested the web solution, it's time to launch and see your dream become a reality. Marketing the new product is essential, and we work with you for a recommended solution.

VI. GROW - CULTIVATING CONTINUED CONNECTION.

Now that we have successfully launched your new product, whether a web environment or identity or print solution, we know that rarely is the vision complete. We again partner with you to grow your message. Building lasting relationships with our clients is a core principal of Haptic Design and our ongoing mission.

VII. CELEBRATE - GRAB THE BUBBLY, A TOAST TO SUCCESS.

That's right, we want you to be proud of what we have accomplished together. We hope we have exceeded your expectations and inspired you in your endeavors. So let us know, let the world know- that a partnership with Haptic is an investment in your success measured not just in monetary means, but in building that touch, that connection with those who experience it.

  • DISCOVERY
  • CONCEPT
  • DESIGN
  • CREATE
  • LAUNCH
  • GROW
  • CELEBRATE
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Wanna work with us? Lets create something beautiful together.

If you've got an idea, get started with our project planner.

PROJECT PLANNER line
 

WHAT'S HAPPENING.

THURSDAY 09.19.13

Typography in a web presence may just be what brings world peace

What truly sets apart a good site from a great site.

Typography in a web presence may just be what brings world peace

There exists a documentary film that was released in 2007, simply titled; Helvetica. Now, don't go and grab the popcorn and cue up Netflix just yet. Although the documentary explores the origins of the creation, design, and global influence of the oh so popular Helvetica font (hipsters may now unite!) it is not exactly a riveting film. Quite boring at times as there are loooong sequences simply showing Helvectica being used on street signs.  Still, after watching this film, you can't help but think about the impact typography has on our everyday life. Case in point: As I write this, iOS 7 was just released, and its controverial Andriod-like flatter icons, design, and font choice have brought good and bad reviews, and its affects have been felt in every coffee shop, hipster bar and bicycle shop from New York to Portland.

I could go into the history of typography and how wonderful and pixel perfect Gill Sans is, but I will leave that to much more qualified individuals. Checkout our friends over at I Love Typography for a more in-depth history.

Instead, we are here to talk about typography in website design. So how important is typography in website design? Simply put, it maybe the single most important design element of your siteYes, breathtaking images capture our attention, but the real substance of a site is in the text. It has taken me most of my web design career to realize this simple truth. What good is a site if it doesn't properly convey a clear, concise and flowing message? What you have to say is only going to be recieved well by How you say it. Think about it...anytime you have ever had an arguement with the opposite sex and you say something in a ill-received tone (even if it was the right message), you are probably sleeping on the couch.

So here it is, a few simple observations and guidelines for typography in website design that we follow here at Haptic Design.

We encourage our clients to know the difference between the types of fonts, and choose wisely.

The two main types are serif and sans-serif fonts. A serif is a small line attached to the end of a stroke in a letter. So a serif font (an example is Times New Romans) has the lines and a sans-serif font (like Helvetica) is without those lines. These two classifications are not the only ones, there are sub classes and variations, handwritten typfaces, etc, but for the most part these two are the big ones. Using a serif font typically conveys a tranditional feel where as a sans-serif font gives off a more modern, and clean feel. We often use them in conjuntion with each other, but knowing where and how to use them is important in design.

What fonts you can use in web and what fonts you can't.

You can never, ever, ever use Comic Sans (sorry Stan Lee). Although true, what I am talking about is the actual functionality and legality of a font usage for web. Web fonts were limited to a dozen or so fonts in the beginning due to platform and browser cross-compatibility. But now with technology advancing, services like Google fonts and @fontface have made hundreds and soon to be thousands of fonts available for web use. As for legality, make sure the font is public domain, free for use, or you have purchased a license for the distributor to use the font. For our web designs, we primarly stick with Google fonts.

Padding, padding, padding, padding, padding and more padding.

This has become an ongoing mission in our office to make sure we have the correct and appropriate amount of spacing (padding) around the text areas in our designs. It frames in the text content and allows it to be easier on the eyes, differentiates from the rest of the design, and just looks better aesthetically. Other factors such as kerning and line height or equally as important in establishing a balance between readability and the overall desired look.

Size does matter (don't worry, I'm not going to make a short joke here, afterall I'm only 5'6").

In web typography, its essential to establish varied sizes of fonts for your headings. We recommend and work with our clients to establish between 3 to 5 headings with varied sizes and weights to set off the text content correctly. With the sizing, its desired to have enough of a difference between the heading sizes to contrast against eachother. Now, most of our clients use our Content Management System (CMS) EasyEdit, so we provide these in a simple dropdown menu of styles so when editing their content, they have options. But remember, consistencey is key. How you format the styles one page should carry out to the other pages.

Using typography as a design element.

Ever evolving in web design, using typography as a design element and not just as content gives a custom and unique look to each project and web environment. There are countless examples of great sites who do this, and do it well. Checkout Smashing Magazine's article that showcases some amazing work. You also may have seen the influx of inforgraphic posters that showcase this type of typography as well. I find that in our web designs, we try and match this to the client's needs. Sometimes it is a simple and subtle element, and other times, we go big and bold. It really depends on the project, but do not overlook this great best practice of design.

These are a few of the major guidelines, but there are more. If you are interested in learning, give us a call or comment below and well be happy to talk it over and see what is best for your web presence. Oh, and always remember, USING ALL CAPS IS A GREAT WAY TO GET SOMEONE'S ATTENTION AND LET THEM KNOW YOU ARE IMPORTANT OR MAD OR SCREAMING AT THEM.

-Christopher

SHARE THIS PEARL OF WISDOM:
COMMENTS: 1
comment Marco Zarate Sat Sep 21st 2013 Fonts are something I never paid attention to until a couple years ago. I think non designers, such as myself, don't understand the implications of bad font choice, probably b/c we don't have an eye for it. E.g. Arial is fine w/me 99% of the time.

But I've also seen how newer fonts can help differentiate an entire design and make it look more modern. Padding and line height also contribute by helping a design breathe. So yes, I agree with one of your points entirely: content is important, but so is how you frame it and deliver it to a user.

p.s. I didn't know the difference between serif and sans-serif fonts till now, thanks for adding that bit!
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